A five-star resort that frequently hosts corporate events for Fortune 500 companies wanted to reach out to corporate guests to entice them to return for family vacations. The goal was for the guests to leave the company event with a tangible reminder of their great stay. A Greek-inspired beach tote combined with a lightweight kimono-style Venetian robe was the perfect choice to evoke memories of relaxation and pampering. As an added incentive, a spa discount for their next stay was included in the bag.
The promotion was a huge success, with a large percentage of the corporate guests returning within the year for a private stay. Also, the high-quality totes were used for shopping and running errands back at home, providing additional year-round exposure for the resort.
Source: Southern Plus