Description: Sunglasses and Sunglass Case
Industry: Food & Beverage
What it was purchased for: Summer is a big opportunity for coffee chains to sell frozen drinks. Part of an employee reward during a promotion for a few new frozen drinks needed to include a giveaway.
How it was distributed: A prize pack of fun summer goods was given to every employee at every store that reached their sales goal during the promotion.
Result or ROI: The program increased employee participation in selling new drinks resulting in high sales for the targeted items. The order kept increasing as more and more stores reached their goal.
Source: Hit Promotional Products